Toni Hall
Vindel

I help brands find the story worth telling—and get it in front of the right people.

From proactive media strategy and executive positioning to pitching, interview preparation and relationship building, I bring a thoughtful, highly targeted approach to earned media.

At Zenni, I led a PR strategy that generated 1,000+ earned placements in 2025, including coverage in WWD, USA Today and Good Morning America. Across my career, I’ve developed media strategies and secured coverage spanning fashion, consumer, technology, sports and lifestyle—from global brand moments at Levi’s to startup storytelling at KiwiCo.

What I do: Media strategy · Story development · Media pitching · Executive interviews · Reactive PR

The best launches aren't just announcements—they're stories people want to talk about.

I help brands turn products, partnerships and ideas into culturally relevant moments through integrated PR and creative storytelling.

My work has included campaigns with Keke Palmer, George Kittle and Chase Stokes, as well as major collaborations and cultural campaigns at Levi's.

What I do: Launch strategy · Campaign ideation · Product storytelling · Celebrity/talent strategy · Integrated communications

The right partnership should feel natural, not manufactured.

I identify creators, talent and cultural partners who make sense for the brand, then build the strategy around creating something genuinely valuable for both sides.

At Zenni, I've led influencer strategy and sports/entertainment PR across partners including the 49ers, Celtics, and Columbus Crew. At Levi's, I led global PR for collaborations including Supreme, Nike and Google.

What I do: Influencer identification · Talent partnerships · Cultural partnerships · Collaboration strategy · Creator campaigns

I love creating the moment that brings the story to life.

From intimate media lunches and press previews to large-scale brand activations, I bring together the right people, story and experience to create something memorable.

At Zenni, I led a Charleston activation combining philanthropy, influencer partnerships, media outreach and community engagement that generated 573M+ earned impressions and 12.8K+ social engagements.

At Levi's, I led high-impact activations including Coachella (6B media impressions) and Pride NYC, generating 120+ placements and $30M+ in media value.

What I do: Press events · Launch events · Experiential strategy · Event PR · On-site communications